Herour’s New H-our Watch

May 2011, Beijing. The H-shaped case originally designed by Philippe MouquetAn in 1996 combines Hermès style with fine watchmaking: H-our watches proudly inherit their noble origins and brand patents. This year, it is neither exactly the same nor completely different. Innovation is reflected in the way the pointer sweeps the dial, but when it comes to beauty, calm and careful reform is more appropriate. The H-our Small Size
壳 The case remains the same, but the improved dial now writes a new chapter of charm for H-our watches. The digital time scales have been redesigned to achieve high legibility, and the geometric style is more obvious, and the direction is all toward the center. In the jewellery version, except for the 12 o’clock position, diamonds replace all other digital time stamps. The pointer becomes a sword.
The H-our Medium Size
A simple tool is provided to allow the wearer to easily remove and change between the two straps. In addition to the traditional crocodile and calf leather straps, there are patterned silk straps that reflect traditional textile technology. Herring bone pattern with navy blue and black, ebony, bright red and Hermes red, hazel and dark beige.
The H-our Large Size
The first large-scale (32.2 mm x 32.2 mm) men’s H-our with automatic mechanical movement debuted. The second hand and the six o’clock calendar display immediately show its difference from the quartz model. This more exclusive premium mechanical model showcases the beauty of H-our, with a corresponding second hand mapping the lugs that make up the letter H.

Summary Of 2014 Top Ten Major Markets Of Swiss Watches

Every year, the Swiss Watch Industry Federation-Fédération Horlogère (FH) releases annual data statistics reports. But compared to accurate and reliable Swiss clocks, this annual report always has obvious omissions-the organization only releases watch and clock industry export data based on customs statistics, and the industry’s domestic market (a large number of tourists from China, Russia and other countries usually go to Watches and clocks are selected from the place of origin), which is still difficult to quantify.

   It is estimated that the size of the Swiss domestic market accounts for about 5% of the entire Swiss watch industry export. According to statistics released by the Swiss Watch Industry Federation last week, this figure was 22.2 billion Swiss francs in 2014. In other words, the size of the Swiss domestic market is about the same as that of the UAE, France, Singapore and even Germany, Italy and Japan. Regardless, the birthplace of fine watchmaking is undoubtedly one of its top ten markets in the world.
Mainland China and Hong Kong, China, as two of the three major export markets for Swiss watches, are essential to the healthy development of the industry, and it goes without saying. Over the past two years, Swiss watch exports to China and Hong Kong have fallen by 15.2% and 5.7% respectively over the same period. Many brands that are more dependent on these markets are troubled, but last year the watch industry still managed to achieve an overall 1.9% Modest growth, so how do you do that?

Ten major markets for the watch industry in 2014
Hong Kong, China
United States
3. Mainland China
4. Japan
5. Italy
6. Germany
7. Singapore
8. France
9. United Arab Emirates
10. United Kingdom
(Based on 2014 export data statistics of the Swiss Watch Industry Federation)
   One reason is Japan. Although Mr. Abe has been pursuing austerity “Abenomics” policy since he took office, in the past two years, Japan’s imports of Swiss watches have increased by 20%, jumping from the bottom of the top ten list to the fourth place. Last year, Japan’s Swiss watch imports totaled 1.3 billion Swiss francs, ranking behind mainland China with a gap of 70 million Swiss francs.

Another Southeast Asian country also contributed significantly to the growth of Swiss watch exports. Over the past two years, South Korea’s Swiss watch imports have increased by 32%, ranking 11th, ahead of Russia and Saudi Arabia.

Other European countries such as Sweden, the Netherlands and even Greece have seen significant increases in their imports. Of course, given the recent regime change and the ‘tsunami’ of the currency market, it is difficult for Greece to maintain similar growth in 2015.

Even with the market support of the above countries, there are still several happy and sad within the industry. Last week, the Swatch Group released its 2014 annual report. Despite the hardships in the watchmaking industry throughout the year, Swatch’s total sales increased by 4.6%. The annual report released by LVMH during the same period is also very optimistic. Regardless of exchange rate changes, its total sales growth rate has reached 4%. The sales growth of the two watchmaking groups is much higher than the overall growth of the industry. Logically speaking, this means that other groups or brands must suffer losses.

The era of double-digit growth is coming to an end, and no more records will be broken. In 2014, the watch export growth trend has slowed. Analysts are undoubtedly eagerly awaiting the release of other group or brand annual reports. (Photo / text watch home Xu Chaoyang)