Abraham-Louis Breguet’s brilliant watchmaking career began with a series of groundbreaking creations, and no aspect of the timepiece manufacturing technique failed to circumvent his research. tuelle automatic winding watch, gong-spring minute repeater spring spring, pare-chute shock absorber, Sympathique sympathetic clock later invented and Tact touch watch relying on tactile time. This series of inventions fully revealed his genius and excellent skills in the field of watchmaking and had a profound impact on the world of watchmaking. The tourbillon device, which was patented in 1801, further strengthened his position of transcendence.
6 On June 14, 2013, Breguet celebrated the official opening of the brand’s largest boutique in the world. The boutique is located at The Langham, Xintiandi, Shanghai, with an area of 598 square meters, which fully demonstrates the Breguet brand’s concept of creating an elegant palace that complements the brand for the increasing number of timepiece lovers. Marc A. Hayek, President and CEO of Breguet, came to the scene to cut the ribbon for the brand’s 33rd boutique in the world. At the same time, the third Breguet Museum on the second floor of the boutique was also opened to the public. In addition, the theme tour entitled ‘Bao Di, Pioneer of Timepiece Invention, Inventor of Tourbillon’ also unveiled its prelude to China on the same day.
开设 Opening boutiques in the most prestigious landmarks around the world is a tradition of Breguet. The brand chose locations with historical and cultural symbolic significance to highlight its amazing cultural heritage and technological innovation. Therefore, Breguet decided to open a new store in Shanghai Xintiandi, which combines tradition and modernity, and strives to use this new space to add icing on this prestigious landmark area compatible with Chinese tradition and Western culture.
Qinbaodi Xintiandi Boutique has a total area of 598 square meters and has a three-story layout. The boutique adopts a new design concept and uses unique LED technology to make the beam diffuse and project from 8 meters away to the glass (1378, -4.00, -0.29%) wall decorated with exquisite Paris spikes, and extend to the building in three dimensions. Stonework. The carefully crafted decorative patterns make the various material combinations of the boutique show perfect overall consistency. The design of the Breguet boutique is also unique. For the first time, it has appeared in an oval space. It looks like Breguet’s first watch in the history of watches created between 1810 and 1812. All the details are exquisite, which makes visitors quickly immersed in the charm world of the brand. The Breguet boutique is bound to offer the public a wonderful journey through time and space.
The furnishing curve in the first floor of the boutique shop perfectly echoes the lines of the building, and it also highlights a large number of Breguet timepieces from the space design. When the viewers stop to appreciate these contemporary fine timepieces, they will not only reminiscent of the timepieces produced by Abraham Louis Breguet for celebrities such as Mary Antoinette and Napoleon Bonaparte.
The third Breguet Museum in the world, after Paris and Zurich, is located on the second floor of the boutique. The museum houses antique timepieces that bear witness to the brand’s glorious history. More than two dozen timepiece masterpieces covering more than 200 years of history are presented to the public, including pocket watches, travel clocks, custom watches and marine precision timepieces. The pocket watch type 2667 is one of three dual-calibre watches that Mr. Breguet has produced to verify resonance. The other two were purchased by King George IV of England and King Louis XVIII of France in 1818 and 1821, respectively, and are now in museums in Jerusalem. This Breguet antique pocket watch was made in 1814 and was bought back by the Breguet Museum in May 2012. It is precious and has set the highest auction price of Breguet antique watches so far.
Finally, the third floor of the boutique takes visitors to Switzerland with interactive themed videos. Breguet enthusiasts can experience the exquisite craftsmanship of manual watchmakers in the Jura Valley Breguet watch factory: the art of carving, fine chamfering, polishing and embossing. It is these ancient watchmaking techniques that have made every Breguet timepiece unique since 1775.