In 1931, with the flying dust and horseshoe marks, a new concept watch was born, its back can be turned to the front to protect the dial from impact, and it can also be engraved on the back. Personalized pattern. ‘Creating a watch that can be used in polo matches’ was the original intention of the designer of the Reverso watch in 1931.
The origin of the Jaeger-LeCoultre Reverso series?
‘Creating a watch that can be used in polo matches’ was the original intention of the designer of the Reverso watch in 1931.
India in 1930 was also the territory of the British Empire. Most of the riders at that time were British sergeants in the Indian army. They are holding a fierce polo match and are determined to compete. Polo, also known as the ‘Royal and Warrior’ movement, flourished a century ago on Britain’s very remote island. This sport, once popular only in the steppes of Central Asia, was filled with British sentiment by the soldiers of the British King, blending elegance, sensitivity and athleticism. Competition is sometimes too intense, and the watches worn by riders are often the first to fall victim to the competition. After the race, how many riders’ watches can survive the severe collisions and vibrations?
That day, a game just ended. A sweaty, dusty officer took the horse and walked towards a gentleman in plain clothes on the side of the field. The gentleman’s name was César de Trey. He is not a British citizen but a Swiss. After starting his dental business in London, he switched to selling fine watches. The officer approached him, holding a watch in his hand, and the glass of the watch was already shattered. ‘Broken again,’ he shouted in frustration.
That evening, at a reception organized by the club, the British officer was still annoyed by the damaged watch, and he approached Mr. César de Trey again because he knew that Mr. Terry Is a watchmaker. He asked Mr. De Terry if he could design a reliable watch that would stand the test of a polo game. This is no small challenge.
Perhaps out of caution, the Swiss watchmaker chose silence. However, upon returning to Europe, he immediately met his own watchmaker: Mr. Jacques-David LeCoultre. The watchmaking workshop run by Mr. Lecourt is outstanding in Switzerland. This workshop has all the skills necessary for the design and manufacture of high-end watch movements. At that time, it already had nearly 200 different chronograph movements and the same number of timekeeping movements. This workshop also has a large number of original inventions and excellent design and assembly processes, which make it stand out from its peers. In addition, Jacques-David Lecourt worked closely with Jaeger-LeCoultre, and it is particularly worth mentioning that they have collaborated on the design of Duoplan watches. Therefore, Jaeger-LeCoultre Paris is the best partner for the development of watch cases.
Through discussions and exchanges, they thought of a reversible case-the case can be flipped freely, and the dial can be protected from impact when the metal back is turned to the front.
On March 4, 1931, French engineer Alfred Chauvot obtained a patent for a watch with a ‘sliding and flipping base’. As if the movie was being played back, our ears echoed the dialogue between the patent office staff and the designer.
‘Your invention name?’
‘What does the word Reverso mean?’
‘Reversible, from Latin.’
‘Reverso, take note. Your patent is registered.’
In November 1931, Caesar De Terry purchased the patent for the Reverso flip watch from Alfred Shevo, and co-founded Spécialités Horlogères with Jacques-David Lecourt To manufacture and sell this epoch-making watch. The Reverso flip watch was a huge success, writing a strong mark in the history of Jaeger-LeCoultre. Due to the blockbuster Reverso watch, after the purchase of its patent rights from De Terry, the watch franchise was renamed ‘Société de vente des produits Jaeger- LeCoultre’ in 1937, marking the Jaeger-LeCoultre brand. Officially established. This history inherits the past and brings a new chapter to the brand’s glorious past.
Reverso Age of Complication Watches
Although the Reverso watch is equipped with several generations of mechanical movements, the complication movement was added in the last decade of the 20th century. Then, the watchmaker’s endless imagination was stimulated, and they began to focus on the design of complex functions for the rectangular case of the Reverso flip watch. At that time, the case did not reach today’s large size. Compressing the complex functions of the clock into a very small space required meticulous craftsmanship.
For the first time in 1991, the Reverso watch used the calibre 824, a complex movement. The Reverso Soixantième watch with power reserve and analog date display is an extraordinary representative of the Reverso limited edition. In 1993, the Reverso watch was equipped with a tourbillon. In 1994, Jaeger-LeCoultre met a new challenge to design the 943 movement for the Reverso Répétition Minutes Minute Repeater. In 1996, the Reverso watch incorporated chronograph functions. In 1998, a new limited edition of 500 pieces was equipped with dual time zone display. In 2000, the Reverso Quantième Perpétuel perpetual calendar watch brought to an end the legend of six limited edition Reverso rose gold watches. At the same time, the front and back dial design concept of the Grande Reverso Duoface large double-sided double time zone flip watch was developed and applied, so that the watch has two different styles of dials and can display the time in two time zones.
To celebrate the arrival of the new millennium, the Reverso collection launches three new limited edition platinum watches, the Reverso Platinum Number One, the Reverso Platinum Number Two, and the Reverso Platinum Tourbillon Squelette. Flywheel flip watch.
In 2006, the Reverso Grande Complication à triptyque, a large three-sided complication watch, was launched, the first three-sided watch. Later in 2008, Jaeger-LeCoultre launched the excellent Reverso Gyrotourbillon 2 spherical tourbillon watch, which is equipped with a spherical tourbillon that rotates around two axes and is controlled by a cylindrical hairspring.
The advent of the new Reverso Répétition Minutes à Rideau three-question flip watch confirms to the world that the 80-year-old Reverso style is still the same, and Jaeger-LeCoultre watchmakers add new charm to the new iconic flip case watch.
‘Creating a watch that can be used in polo matches’ was the original intention of the designer of the Reverso watch in 1931. However, although the role of the reversible case is to protect the mirror and dial, the resulting metal case brings a new aesthetic, allowing the watch to change in more styles: rectangular case, oval decoration , Art Deco style, Dorian style …
The Reverso flip watch, born of a fierce sport, has become a symbol of elegance. This elegance is fascinating at first sight. Since the 1990s, although the size of the Reverso watch has evolved from year to year-exquisitely compact women’s models, heroic men’s models-nothing has changed, even if it is rectangular. The case evolved into a square. Stainless steel or multi-colored gold case, set with precious stones, dials with different layouts and colors, all kinds of straps: the unique and diverse Reverso watch series will perfectly show the extraordinary creativity and delicate elegance.