On February 24, 2016, luxury watch brand Raymond Weil celebrated its eleventh year as the official watch brand and partner of the British Music Awards. This UK’s most influential music awards ceremony, gathered in the UK and the world’s top musicians and red stars, this year’s O2 venue in London was grandly held.
The theme of this year’s British Music Awards is to celebrate the 40th anniversary of Punk Music. In view of this, Raymond Weil created a unique watch inspired by Punk Music and invited many world-class watches. Musicians are involved, including Best Male Solo Artist, James Bay, Radio One DJ, Huw Stephens, Craig David and comedian Alan Carr.
In order to pay tribute to the punk music of the 70s, the design of this men’s Toccata watch is modeled on Union Jack, the representative of the punk century, and Union Jack is a classic punk character such as The Clash and the Sex Pistols and others.
The 42mm diameter stainless steel case is paired with the brand’s first red, white and blue three-color NATO nylon strap, and the unique bottom is engraved with the British Music Award BRIT logo designed by Pam Hogg. This special edition watch is recounted from the brand’s Toccata collection, and nominations, award presenters and performance guests of each award will receive this commemorative watch. The watch will also be available in limited quantities at the brand’s accredited retailers, priced at £ 730.
Raymond Weil will launch a series of events and national advertisements for the British Music Awards, including many major cities in the UK such as London, Manchester, Liverpool and Glasgow. Many Raymond Weil ambassadors will also fully support, including last year British Music Award winners Jess Glynne, James Bay, Sigma, Labrinth and classical violinist Nicola Benedetti.
‘Raymond Weil is honored to be a long-term partner of the British Music Awards, and to launch a Toccata watch with the theme of punk music. The wonderful power between music and watchmaking echoes Raymond Weil’s promotion of music Brand genes, ‘said Avery Burheim, CEO of the brand.